Justin and Douglas found themselves in South America, sampling different types of fruits they could commercialize as juice and bring to market. Our founders (Justin Guilbert and Douglas Riboud) started the company with this business model in mind, but no idea what they were actually going to make. In a constructive model, everybody along the value chain should benefit – farmers, harvesters, employees, consumers, investors – everyone. In traditional capitalism, the founders or investors might benefit from a company’s growth. Mand: This company was founded first and foremost on the principle of constructive capitalism. What space, practice or convention are you challenging? We were excited to talk to Mand about Harmless Harvest’s ambitious mission to challenge the very fundamentals of capitalism. He believed his expertise in revenue generation, culture development and supply chain/logistics management would help take Harmless Harvest to the next level. He did: Mand had built a career in the consumer goods industry, making a name for himself as a tackler of thorny problems at General Mills, and playing an instrumental role in the meteoric rise of Plum Organics (where he held many roles, including SVP of brand marketing and innovation).
Harmless harvest full#
He did: after conducting taste tests, chatting with store employees, and scouring online reviews, Mand felt that Harmless’ product was truly unparalleled.ģ) Did he have the skill set to help the brand harness its full potential? He did: he felt the mission was one he could truly put his heart and soul into. In 2018, the company needed to transition to a new phase of growth strategy without losing its challenger identity and mission orientation.įor Ben Mand, the decision to join the Harmless Harvest team came down to three questions: Not only is Harmless Harvest organic but they also help farmers convert to organic methods. This designation means that Harmless Harvest is committed to paying fair prices for goods like their coconut water and supporting the wellbeing of local communities in Thailand, where they source and manufacture products. In 2014, it became the first brand to achieve Fair for Life Certification. The brand stood out due to its elegant packaging and the distinct pink hue it takes on when antioxidants in the water interact with elements, such as light.
Harmless Harvest unlocked a whole new tier of premium coconut water when it launched the first non-thermally pasteurized, perishable coconut water in the US.
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